5 reasons to visit the Explore Breda Store

Information point
VVV
Explore Green
Explore Royal
Explore Creative

In April 2024, we opened the Explore Breda Store at the Stadserf, the new-style VVV Breda. Just like the old VVV, this is the starting point for your visit to Breda and the place where you can immediately experience the hospitality of Breda. We give you five reasons to visit the Explore Breda Store, both as a visitor to Breda and as a resident.

The best tips come from locals

If you're visiting Breda for a day or a weekend, you'll want to make the most of your trip. You're probably looking to explore not just the usual spots but also to be pleasantly surprised.
The staff at the Explore Breda Store are well-equipped to help with that. They are enthusiastic locals who know the city like the back of their hand. You'll receive tips for an unforgettable day perfectly tailored to your interests.

View the Explore Breda Store online

Create your own favourites list.

As a newly developed information point, the Explore Breda Store uses innovative means.

For example, you can view on large screens on the wall what you can do in Breda and where to find the best 'pit stops'.
You simply click on your favourite spots and send them to your phone. This way, you have your list handy all day. Need some help? The staff are happy to assist you!

Floor plans and walks

Breda is a versatile city. That's why we have city walks with different themes: historical, green, and creative. You can easily download them on your phone using the Explore Breda app. With the help of one of the store staff, it's a breeze for everyone.

If you prefer not to have your smartphone in your hands all the time, buy a walk or map on paper. Because we at the Explore Breda Store hold sustainability in high regard, we donate a portion of the proceeds to a Breda green project.

Podium of stories

That the Explore Breda Store is not just a tourist information point is proven by the Podium for Stories. In this part of the shop, there are changing presentations from Breda's social or cultural organisations. Here, you read and hear authentic stories from the people of Breda. Thus, the store is also an interesting place for residents to pop in every now and then.

Previously, there were exhibitions from, for example, the Blind Walls Gallery, Kunstkameraden, and BredaPhoto. Until the end of March, you can visit the exhibition (Well)being a student about the not always carefree student life. After that, it will be NAC maatschappelijke's turn.

Breda as a gift

Just like before at the VVV, you can buy your memory of Breda or a gift for a true Breda fan at the Explore Breda Store. However, there is a difference because not every Breda souvenir makes it into the assortment! For the store, we mainly look for products from Breda makers. Often, these are even developed in collaboration with Breda Marketing. This way, you always buy something original here.

Currently, we are working on a new design for a T-shirt / hoodie and a 'different than usual' fridge magnet. Available from this spring!
Also, for example, official Kielegat and BredaPhoto items can be purchased in the store during the period around those events.

View the assortment here